40 companies out of 182 screened companies were interviewed for the PIMLICO study, Promoting, Implementing, Mapping Language and Intercultural Communication Strategies in Organizations and Companies, commissioned by the European Commission’s Directorate-General for Education and Culture. The study was completed in December 2010.
The results show that European companies still lose contracts because of language and cultural barriers. However, some companies have learned from their past communication problems and realized how crucial language management is when operation across borders.
10 successful companies were identified as the “top performers”. They share in common the fact that they have a wide and innovative language strategy in place, which they apply to most of their actions.
For more information, please download the full PIMLICO report.